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Found 20 Skills
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
Use this skill when users need to optimize lead generation channels, identify highest-ROI marketing activities, stop wasting time on low-performing channels, or systematize customer acquisition. Activates for lead gen strategy, marketing channel analysis, or "where should I focus" questions.
Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.
Help founders close their first customers and build repeatable sales processes. Use when someone is doing founder-led sales, trying to get their first customers, writing cold outreach, running early sales calls, or asking when to hire their first salesperson.
Create compelling free offers that attract your ideal customers. Use when building email lists, generating leads, or creating entry points for your audience.
Analyzes the founder's business context to deliver 3 best go-to-market strategies tailored to their current stage, product, and market. Asks up to 10 diagnostic questions when needed to understand product readiness, target market clarity, competitive positioning, and distribution channels. Use when user needs go-to-market strategy, launch planning, market entry strategy, or actionable GTM roadmap.
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.
Use when writing outreach sequences, preparing demos, handling objections, building CRM workflows, or any direct sales and customer acquisition activities
Create a strategy for selling to your first 100 customers using the minimalist entrepreneur playbook. Use when someone has a product and needs to find customers, or is struggling with early sales.
This skill should be used when the user asks to "create a book funnel", "build a free plus shipping funnel", "book sales page", "author funnel", or mentions free book offers, book lead magnets, or free plus shipping funnels. Creates book funnels that convert prospects into buyers and bridge to higher-ticket offers.
Strategic planning for Product Hunt launches. Use this skill when you need to define launch objectives, create a preparation timeline, or develop an overall launch strategy. Helps with goal-setting, timeline creation, and strategic decision-making.