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Found 47 Skills
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.
Set up news monitoring strategies, analyze news coverage, and synthesize current events. Create news digests and media analysis reports.
Research SEO, PPC, and competitive intelligence with SEMrush's marketing toolkit.
Aggregate and analyze customer reviews from G2, Capterra, Trustpilot, App Store, and other platforms. Performs sentiment analysis, identifies pain points, extracts feature feedback, generates marketing claims, and compares competitor reviews. Use when users need review analysis, competitive intelligence, or customer feedback insights.
Conduct comprehensive company research and due diligence. Analyze business model, competitive landscape, management, and market position.
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Research competitor apps on the Apple App Store. Extracts app metadata (title, subtitle, description, rating, reviews, category, developer, version, price) and downloads all screenshots. Use when user wants to analyze a competitor's app, research app store listings, gather competitive intelligence, or download app screenshots. Triggers on App Store URLs (apps.apple.com) or requests like "research this app", "analyze competitor", "get app store info", "download app screenshots".
Analyze earnings call transcripts to extract key insights about future guidance, strategic priorities, management commentary, and market signals.
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Analyze website traffic and competitive intelligence with SimilarWeb.